Psychology and ecommerce might not be two words that you put together, but when used correctly psychology can be a powerful sales tool. While you do not want to use psychology to manipulate customers, you can use it to persuade customers to use your products verses a competitors. Psychologist Robert Read more…
Creating marketing content can be overwhelming, even intimidating, no matter how much experience you have. Trends are constantly changing, and the Content Marketing Institute reported that 70% of B2B marketers were creating more content in 2017 than the previous year, meaning there is more competition than ever. A content marketing Read more…
Ecommerce companies have gotten highly competitive, with every purchase, click, and conversion making a difference to each company’s success. As most ecommerce businesses know, keeping customers is easier and cheaper than trying to gain new customers. So how do you keep customers engaged and happy with your company? With all Read more…
With the convenience of today’s digital world, customers expect to be able to get a quick, convenient response from companies. Although realistically, you cannot be available 24/7, adding a live chat feature to your website can help customers contact you during business hours. Adding a live chat can be a Read more…
When starting an e-commerce store, it is important to build a brand along with building your company. While it is easy to start an ecommerce website, actually selling your products can prove to be a challenge. As brand loyalty is declining, it is more important than ever to build a Read more…