From arrival to checkout, there are plenty of things to consider when designing an e-commerce website. But, many online businesses still make small mistakes every day that significantly impact the user experience (UX) of their website. These mistakes limit how visitors navigate a site, find what they’re looking for, and Read more…
With thousands of e-commerce sites launched every day, making sure your online business stands out from the crowd is vital. Having the best solution is no longer enough to keep customers attention and loyalty. “If you’re serious about your future success and the growth of your business, you have to Read more…
Digital advertising has evolved since its beginnings where businesses were limited to simple banner ad placements. Now, there are more than a dozen types of advertisements online. And, “consumers these days give more preference to online ads than any other medium” (source). Digital ad revenue continues to grow and online Read more…
Product pricing is one of the essential parts of an online business. It can make or break a business and requires continuous evaluation. Plus, the majority of consumers make purchasing decisions solely based on price. There are various strategies you can use to determine how you price your digital products. Read more…
Affiliate marketing can be an amazing sales channel for an online business, but one common concern is how affiliate links impact search engine optimization (SEO). While their impact on sales is quite easy to track, there has been speculation over the years on the influence they have on SEO and Read more…