“Side hustle” is probably a term that you have heard frequently lately, and for good reason. It seems as though many people are selling products or services on the side of their traditional job, to help get themselves through school, or to help supplement their family’s income. Whether they are Read more…
If your company has been around for awhile, chances are you have an established brand. Some companies choose to grow and change their brand gradually, while others prefer to remain true to their original image. Once in awhile, these older brands need a bit of an overhaul to help them Read more…
The last couple of weeks we have been going through the branding process together. From starting your research to the creative process, there is a lot that goes into branding your company. This week, we are going to talk about how to do the final step: creating your logo. Read more…
Most eCommerce companies have something that helps set them apart from their competition, and specific things that make them stand out to their customers. Building a brand helps you gain a loyal customer base, makes you stand out, and gives new followers a clear idea of who you are Read more…
Finding your customer base, especially for newer ecommerce companies, can be intimidating and difficult. With so many competitors out there, finding a target audience to recruit as loyal customers might seem impossible. Targeting a niche market is a great way to help boost your sales and promote your brand. Read more…