Companies work hard to prevent fraud and protect themselves as well as their customers. Unfortunately, fraudsters aren’t going to disappear any time soon. Companies now have to balance fraud prevention with keeping their customers online purchasing experience as simple as possible. It is becoming more essential than ever for companies Read more…
As we mentioned in our previous blog post, Top 5 Digital Marketing Trends Expected to Grow in 2015, companies are now provided with an assortment of social media platforms that allow them to produce engaging content and build their audiences across more channels than ever before. This can include company Read more…
It is no secret that Digital Marketing has undergone a significant transformation over the last few years. Digital Marketing is becoming critical for businesses due to customers spending more and more time online determining which products or services are the best for them. Changes and advancements in Digital Marketing are accelerating Read more…
In an ever growing economy like today having a Unique Selling Proposition is an essential tool for your business. As previously mentioned in our July 3rd blog post, in order to attract customers, you need to have a Unique Selling Proposition (USP). But what exactly is a USP and how Read more…
For any business wanting to expand globally, it is important to take the business to where the customer lives and speak to him in a language that he recognizes. We have talked about this before, in our blog dated June 4. A general knowledge of other cultures is of essence: Read more…