In our previous blog post [part 1], we discussed the importance of understanding who your existing customers are and how to identify your target audience. Once you have accomplished this, the next task to tackle is creating content that converts and engages your audience. Many businesses make the Read more…
One of the most basic rules of marketing is to know your audience, yet many businesses still struggle to keep existing customers, much less, gain new ones. Today, businesses are putting too much focus on growing lists, fans, and followers instead of building an engaging community. Many attempt Read more…
Meta descriptions are one of the most overlooked aspects of an online business. What many fail to realize is the significant role they play in search engine results and attracting consumers to websites. This means an online business could be losing a great amount of traffic, sales, new Read more…
Getting and keeping consumers’ attention is a challenging task for an online business. People are constantly searching and browsing the web, but only give their full attention to a few sites. What’s more, according to a Nielsen study, 84% of people watch TV while using at least one Read more…
It’s no secret that most successful online business owners often know exactly why they are successful. Usually their success comes from one major reason – they know how well their business is performing based on hard facts and data. But what exactly are these business owners doing so Read more…