Conversion rates can be defined as the percentage of consumers who take a desired action. In the online retail world, this typically means the percentage of customers who purchase something from you. Companies are constantly looking for ways to increase their numbers. Everyone has their own best practices and knows Read more…
Over the past few years the retail environment, specifically how a consumer goes about learning about your product and purchasing your product, has changed drastically. There is a new generation out there purchasing products and they have very different traits than the previous generations. We are speaking about Generation Y. Read more…
Pay per click (PPC) is an advertising model used on the Internet to direct traffic to websites. The company that wants to advertise pays the hosted website whenever someone clicks on the advertisement. It involves the searcher, hosted website, and the Advertising company: Searchers – People click on paid ads Read more…
In any market, there are constant pressures that affect the companies and consumers in it. Some pressures such as efficiency and effectiveness are ever-present, but with the progression in technology and consumers expectations, there are new pressures that companies need to understand in order to be successful. Today, we want Read more…
The phrase, Content is King, can be interpreted to mean that original and interesting content through any media venture is the most important part of its success, regardless of other factors. Content is at the heart of today’s marketing strategies. Many businesses use websites and blogs to demonstrate their own Read more…