4 Emerging Social Media Platforms to Watch in 2025

There is no shortage of new social media platforms trying to become the next big thing. Some of these platforms have the potential to appeal to a wide audience, while others are starting with a more niche target. While some of these might be a great place to reach your audience, not every new app deserves your attention. Focus on platforms that align with your audience, brand, and objectives- not just the latest hype. If you’re curious about these new apps and which ones might be a good fit for you, here are 4 of the top new platforms that have people talking.

Threads:

Although Threads isn’t brand new, it is still a newer platform. Threads caught the eye of many users because it is part of the Meta family, and is connected to user’s Instagram profiles. Threads had over 30 million users sign up within the first 24 hours, and has continued to grow since. Although it is often compared to X (formerly Twitter), Threads has been holding its own. Boasting a wide audience making it perfect for brands and creators, this is a platform worth checking out.

Bluesky:

Bluesky is another buzz-worthy platform that is often compared to X. Users love the decentralized system, meaning they have more control over what they see on their feed and their data. Bluesky is a great place for anyone looking to have conversations to build community, and is especially great for tech-forward businesses. With over 27 million users and the ability to choose your own feed (rather than relying on an algorithm), Bluesky is a great choice for many businesses.

Substack:

Substack began as a simple email newsletter tool, but it has evolved into a content platform. Now, you can publish long-form articles, host podcasts, share videos, and post quick updates through its feed, Notes. The core concept is that you control your audience. Substack gives you a direct connection to your audience without relying on an algorithm. Substack is perfect for those looking to build their audience, share information, or offer a paid subscription product. Substack is geared towards businesses and creators who are experts in their field to give them a place to connect with their audience.

Lemon8:

Lemon8 combines the visual style of Pinterest, the scrollable feed of TikTok, and the storytelling feel of a blog. It is perfect for images, short-form video and longer, detailed captions. The sister company of TikTok, Lemon8 is attracting people looking to share more in-depth posts. Although captions on Lemon8 can be lengthy, the clean design of user’s feeds make it easy to scroll until they find content that is of interest to them. Lemon8 is perfect for fans of Pinterest and Tiktok especially, with plenty of lifestyle content and the ability to promote products naturally in audience’s feeds.

While every platform is not for every business, these four offer many benefits while still allowing you to join relatively early. Rather than rushing to join several new platforms at once, pick one that sounds like it would be the best fit for you and take some time to learn the audience on your chosen platform before incorporating another one. Because all of these platforms are free, there is low-risk in testing them out with the possibility of high-reward! Are you on any of these new platforms? Which is your favorite? Let us know in the comments!