Simple Tips To Increase Facebook Engagement
If marketing on Facebook is a challenge for you, you are not alone. Increased competition means that organic reach is declining, and audiences are becoming harder to engage with. While it might feel impossible to reach your audience, with a little strategy adjustment you can increase your Facebook engagement.
What Is Facebook Engagement?
Facebook engagement is when your audience takes action regarding your content. This can be a like, comment, share, link click- anything to show that they are interacting with you. Facebook makes it easy for you to track this by offering Facebook Insights on the Meta Business Suite.
How To Increase Engagement:
Your first step is to make sure that you are posting consistently. There isn’t a magic number of posts that works for everyone, but you should be posting at least once or twice a week. Although frequency is important, quality is more important- if you are posting content just for the sake of posting, your audience is likely to lose interest and scroll past your content.
Responding to comments and messages helps encourage engagement. If a customer is taking the time to send you a direct message, respond to it as quickly as possible, even if it is simply to guide them to the page they are looking for or connect them with your customer service team. Responding to or liking comments on your posts not only signals to your audience that you are paying attention to what they have to say, but also signals to Facebook that your posts are getting engagement and helps boost them.
Taking the extra time to take your own photographs and make your own graphics helps boost your engagement. While it might not be realistic for you to do this 100% of the time, having unique content helps grab your audience’s attention, which stops them from scrolling past. Make sure you add a caption and a call-to-action to get your audience talking!
Keeping an eye on trends can be an easy way to boost engagement. Every trend is not for every business, but finding ones you can participate in helps show off your creativity and encourages your audience to have fun with you. Joining in on silly jokes or using trending audio shows that you stay up-to-date on what’s popular on social media, and it helps you build your brand personality.
While it is important to post regularly, having a purpose behind your content is also important in boosting engagement. Your posts should aim to either teach, inform, entertain, or inspire. If you are only posting sales pitches and telling your audience that they should purchase from you, or sign up for your service, they are probably going to look elsewhere. That doesn’t mean you can’t promote your business at all- just be creative and make it enjoyable to encourage engagement!
Sharing user generated content or reviews is another fantastic way to increase engagement. Not only does this show some love to customers who have taken the time to leave positive feedback, but it also encourages others to create content about your product or service.
Increasing your Facebook engagement does take some time and effort, but is well worth it! Once you learn what your audience likes and what gets conversations started it is easy to keep going. What type of content tends to grab your attention? Let us know in the comments!
