4 Tips For Managing Multiple Social Media Accounts

Managing multiple social media platforms can be a challenging task, especially for small teams. While there is a learning curve to smoothly running your social media accounts, with the right approach, it is much less daunting. If you have been struggling with keeping up with all of your social media accounts, here are some strategies to help you run them effectively.

Use Existing Content:

One of the easiest ways to run multiple social media accounts without getting overwhelmed is to repurpose content that you already have. The simplest way to do this is by cross-posting across platforms. For example, if you make a Reel for Instagram, you could also share it to your Facebook and TikTok without needing to make any edits. Content will perform differently on each platform, but cross-posting will help you reach a wider audience in addition to saving you time.

Re-purposing content takes a little bit more time and effort than cross-posting, but it is another way to quickly make content by using what you already have. If you have a long-form video, edit it into shorter clips for Reels. A blog post can become a series of posts on X, LinkedIn, or BlueSky.

Share Curated Content:

Curated content is the process of organizing and sharing information you didn’t necessarily create, in a way that’s easy for your audience to consume. Curated content is quicker to produce than creating everything from scratch, which makes it especially useful when you’re managing multiple accounts. It’s also valuable for your audience- you’re doing the work of finding, sorting through, and organizing insights they might have missed. Pairing curated content with original content gives your audience more variety and gives you more content that your audience will actually look forward to.

Create Reusable Templates:

If you have a certain type of content that you post every week, create several templates that you can edit and rotate to save yourself time in the future. Not only does this make your life easier on busy days, but it also helps you stay on theme with your branding across platforms. Using websites like Canva makes it easy to create and edit designs. You don’t want to post identical content every week, but having themed templates helps you stay cohesive and lets your audience know what to look for.

Think Before You Join:

Before joining new platforms, take a step back and consider which ones actually align with your goals and audience. It’s tempting to try to be everywhere, but spreading yourself thin early on can quickly become overwhelming. A more sustainable strategy is to start with a few key platforms and expand gradually, reducing the risk of creator burnout. If you’re planning to manage several social accounts from day one, it may be worth reconsidering your approach.

Typically, different audiences rely on different social networks to discover new products and services. Do some research by asking your existing audience how they found you, and which platforms they turn to when exploring new offerings in your niche. Keep in mind that while your audience may be active on multiple platforms, they’re not always in a buying mindset on every one of them. Choosing the right platforms means understanding not just where your audience is, but where they’re most ready to engage and convert.

Managing multiple social media accounts does require some planning and effort, but it doesn’t have to be impossible. Focus on creating quality content, sharing curated content, and re-purposing what you already have to connect with your audience wherever they are! Do you run multiple social media accounts? What tips and tricks do you have? Let us know in the comments!