Festive Marketing That Shines: Tips To Boost Holiday Engagement

Around the holidays, many businesses market their products or services as gift ideas. But not every offering naturally lends itself to being a fun, festive present. However, just because your product isn’t a traditional gift doesn’t mean you can’t join in the holiday spirit! Here are a few ways to stay festive, no matter what type of business you run.

Get In The Holiday Spirit:

Give your website and social media a festive makeover to join in on the seasonal fun. Share light-hearted holiday GIFs or memes, or create playful, themed posts featuring your products. Home Instead, a business dedicated to in-home senior care, provides an excellent example of this with their “Home But Not Alone” ad. While senior care can be a challenging subject for families and not something you would typically think of as “festive”, the ad uses a lighthearted, nostalgic tone that makes the topic feel more approachable and touches on the family aspect of the holiday season.

Offer Gift Cards:

Gift cards also give recipients the freedom to choose the items that will benefit them most, ensuring they get maximum value from your gift. Whether the recipient is shopping for something that they need or a splurge, a gift card lets them choose exactly what they are looking for. Even if you do not offer gift cards year-round, selling them around the holidays can help encourage customers to ask for gift cards for your business, or even purchase them for a loved one who they think would enjoy what you have to offer.

Offer Holiday-Themed Products:

This approach won’t suit every business, but releasing a limited-edition holiday version of your existing products can help attract attention. This might mean festive prints, seasonal scents, special colors, or any variation you know your audience will enjoy.

If you offer products that naturally complement each other or are frequently purchased together, consider creating gift sets with a small discount. Gift sets make it easy for customers to explore new items, and the appealing packaging often draws them in. While they require a bit more effort to assemble, they’re an excellent way to showcase more of your product line and provide shoppers with a ready-made gift option.

Stay Consistent With Your Branding:

It’s easy to feel pressured to match everyone else’s holiday ads and promotions, but remember that people shop year-round, not only during the holiday season. Holiday preparation matters, but focusing on creating enjoyable, engaging content rather than hard-selling can actually make you stand out. If your products aren’t especially holiday-specific, make it your goal to leave a lasting impression so customers think of you whenever they are ready to buy in the future.

The holidays are a great opportunity to have fun and leave a lasting impression on your audience. Even if seasonal marketing doesn’t naturally fit your products, embrace the creativity and enjoy the festive spirit! What are some of your favorite holiday ads?