How To Turn First Time Shoppers Into Repeat Customers

While gaining new customers and expanding your reach is a very important aspect of growing your business, it is just as important to focus on getting customers to come back. New customers can be wary about purchasing your products for the first time, but repeat customers know and trust you. If you want to turn your first-time buyers into repeat customers, here are some ways you keep them coming back.

Get To Know Your First-Time Shoppers:

If a potential customer is new to your site, you want to know what they are looking for. One of the easiest ways to do that is to create a quiz to help them find products that they might be interested in. This can be especially helpful with health or beauty brands, but can work for any business with the right questions! Once the shopper takes the quiz, have them enter their email address for their results. Not only does this give them guidance, but allows you to follow up with them. Adding a “new shopper” discount code in their results email can further encourage them to make the purchase. Offering a discount code after a customer’s first purchase is another great tactic to help turn them into a repeat shopper.

Running sales on your most popular products, or posting special discount codes for your social media followers, encourages shoppers to come back for more. It also shows your audience that you appreciate their business, and want to treat them to their favorite products at a special rate.

Follow Up With Customers:

After new customers make their first purchase, send them a follow-up email. Thank them for their purchase, and choose a CTA to add in. Asking them to take a quick survey, or even rate how likely they are to recommend you, only takes them a second but can be helpful for you. Adding any tips or tricks for getting the most out of their new product, or recommending another product that pairs well with the one they ordered, will grab their attention and have them wanting to take another look. Again, this is a perfect opportunity to give them a “thank you” discount for shopping with you!

Create A Loyalty Program:

Loyalty programs are an easy and effective way to encourage customers to keep shopping with you. Loyalty programs can be set up however works best for you. Points systems are one of the most common ways that businesses set up loyalty programs- you simply set a number of points customers can earn per dollar amount (for example, $1 earns them 10 points) and once they reach a certain number of points they unlock special discounts. Offering double point days creates urgency for customers to make purchases they’ve been putting off, and getting to cash in rewards points leaves your customers feeling satisfied and appreciated.

Customer Service:

It should go without saying, your customer service team has a huge impact on customer satisfaction. Everyone makes mistakes, and customers are not always satisfied with their orders. Having a kind, knowledgeable customer service team not only builds customer’s trust in you but will keep them coming back. If you help resolve their issue as quickly and efficiently as possible, they will trust you to help them in the future if anything goes wrong. Customers want to feel heard, so dismissing their issue (no matter how small or silly it might seem) is a great way to drive them towards your competitors.

At the end of the day, customers want to know that they are going to get a quality product and be treated with respect. You can’t always make everyone happy, but by being honest and appreciative your customers will keep coming back for more.