While gaining new customers and expanding your reach is a very important aspect of growing your business, it is just as important to focus on getting customers to come back. New customers can be wary about purchasing your products for the first time, but repeat customers know and trust you. Read more…
Knowing what is motivating customers to make a purchase can be tricky. People are looking to buy products for their own personal reasons, but there are eight common categories that drive shoppers to make a purchase. By understanding the basic types of buyer motivation, you will be aware of what Read more…
Online shopping presents customers with many options- sometimes so many that it can get overwhelming. It is not uncommon for shoppers to visit your store, get distracted, and forget why they were there in the first place without making a purchase. If shoppers have shown interest in your products without Read more…
One of the main goals of any business is to draw in more customers, and retain the customers that they already have. While this is an important goal, not all online shoppers are looking for the same thing. By getting familiar with the different types of customers, you can appeal Read more…
One of the main goals of your social media accounts is to promote your products and introduce them to a wider audience. Once they see a product they like, making it as easy as possible for them to reach the item’s page is one of the best ways to encourage Read more…