As the frequency of cyber attacks and data breaches grow, it is essential for online businesses to protect their site, and more importantly, their customer’s sensitive information. The failure to have a plan of counterattack or extra protective measures in place is not an option. Even the slightest hint of Read more…
Customer Lifetime Value (CLTV) tells you the predicted revenue a customer will generate throughout their entire relationship with your business. It is an incredibly valuable metric that allows you to see how valuable customers are going to be. It even takes the guessing out of SEM, PPC, retargeting campaigns, and Read more…
Subscriptions are a great way to offer customers a simple and hassle-free shopping experience. But, deciding the right billing plan for your subscription is key to success. For most businesses, this means using an annual billing plan or charging customers on a monthly basis. Both revenue models have their own Read more…
Affiliate marketing can be one of the best methods of entry into the $1.5 trillion global e-commerce market. Affiliates can also ensure the right messages get to the right people at the right time by capitalizing on the following they have. But, if you want to have successful affiliate sales, Read more…