Tips For Increasing eCommerce Reviews

Online reviews and testimonials are some of the greatest tools you can use to build trust and grow your business. A whopping 93% of customers say that online reviews have an impact on their purchasing decisions. Building your online reviews not only helps you boost your sales but helps you gain trust with your audience. If you are looking to increase your reviews, here are some of the best ways to get started.

How To Increase eCommerce Reviews Directly:

Direct reviews are when you reach out to your audience to ask for reviews. This is especially helpful for newer or smaller companies trying to expand their reach and build an online presence.

Emailing customers after they make a purchase is often an effective way to get reviews. Not all customers will leave a review, but many will take a minute to share their experience, especially if it was positive. Send them an email asking how their experience was, with a link to where you would like them to leave their review. Even if they do not type anything out, a star rating on Google only takes them a second and helps boost your credibility. You want to make sure this is as easy as possible for them- if they have to go through several steps to leave the review, they are more likely to leave before they are finished.

If your customer service team has a positive interaction with a customer, it is completely acceptable for them to ask for a review. Since there is already a line of communication established and a relationship built, many customers are happy to put in a good word. Make sure that your customer service team is respectful when asking for the review, and not pushy. This method can also help you build credibility by having good customer service, as many reviewers will give a shout-out to the employee who helped them, showing future customers that there are real people there to help them if needed.

Hiring a social influencer to review your product can be a great way to get exposure. If you have an influencer in mind, reach out to them and offer the product and possibly additional compensation in exchange for an honest review. The bigger the influencer, the more exposure you will get, but they also come at a higher price tag. Micro influencers can still help you get exposure and are often easier to connect with. Before you hire an influencer, do your research on them to make sure that they are someone who would benefit from your product and that their audience is your target audience.

How To Increase Reviews Indirectly:

Indirect reviews come without you reaching out to anyone specific. You will not see results from indirect reviews as quickly, but you also do not have to put as much time into getting them.

Maintaining your online presence is the best way to get indirect reviews. Keep up with your website and social media, make sure your links still work, and update your pages as needed. You will also want to make sure that reviews are turned on on Google, Facebook, BBB, and anywhere else you think your audience would leave you a review.

Engaging with your customers on social media is also a great way to boost reviews. Customer want to know that you are actually listening to them and reading their comments, so liking or replying when possible shows them that you do value what they have to say. Some “reviews” will come in the form of comments on your social media, and those are very important for new potential customers who are curious about your brand.

Having a high-quality product and an exceptional customer service team drives customers to speak highly of you. If they have an issue, do your best to resolve it as quickly as possible. Treating customers with care and respect earns their loyalty and trust, and they are likely to share when you solve their problems promptly.

Getting eCommerce reviews takes some time, but is well worth it! The more reviews you have, the more reputable your brand seems to those who are unfamiliar with you. Encourage your audience to engage with you, listen to what they have to say, and give them the best product or services possible to help boost your reviews.