When you think of storytelling, you might picture children sitting in a circle, eagerly awaiting a picture book. If you think a little harder, you’ll notice that storytelling is everywhere, in many different capacities. Storytelling is an incredibly valuable tool that you can use to help you build a solid Read more…
When creating your website, social platforms, and overall brand image, you often hear that you need to keep your target audience in mind. If you are just starting out or expanding your brand, you might not know who your target audience is. Finding your target audience and engaging with them Read more…
Part of running a successful brand is getting the conversation going about you- who you are, what you do, and why you do it. Once you start growing, your public perception will grow as well. Monitoring what people are saying about you is important for your growth and brand image. Read more…
With so many metrics and analytics to keep track of, keeping track of bounce rates is often not a high priority. Other conversions like cart abandonment or total revenue tend to take priority, your bounce rate is not something to overlook. Understanding your bounce rate can help you understand your Read more…
When customers shop online, they are looking for a seamless experience. Having your website set up so that customers can navigate with ease is a crucial aspect in making sales and retaining customers. Testing your user experience, or UX, helps you make sure that your customers are getting the best Read more…