Creating content is a fun, but time-consuming, part of marketing. If you want to stay relevant on social media, it is crucial to regularly put out content. If you already have an audience that enjoys your products, user-generated content (UGC) is a great way to grow your engagement and sales. Read more…
One of the main goals of your social media accounts is to promote your products and introduce them to a wider audience. Once they see a product they like, making it as easy as possible for them to reach the item’s page is one of the best ways to encourage Read more…
When creating or updating your social media profiles, it can be tempting to skip out on writing a bio in lieu of a link to your website, or simply not adding anything at all. Your bio is one of the first impressions your audience will have of you, and Read more…
Using Instagram can be tricky. You post a carefully shot and edited photo or video, waiting for the likes and comments to come. With the ever-changing algorithm, sometimes your posts don’t even show up on your audience’s feed. While there is not much you can do about this (besides continuing Read more…
With TikTok’s continuing rise in popularity, it is hard to ignore the app. With 1 billion users, TikTok has grown to include quite a variety of audiences and topics. Although this makes it tempting to jump on the TikTok bandwagon, there are some questions you should ask yourself before creating Read more…