When creating or updating your social media profiles, it can be tempting to skip out on writing a bio in lieu of a link to your website, or simply not adding anything at all. Your bio is one of the first impressions your audience will have of you, and Read more…
Using Instagram can be tricky. You post a carefully shot and edited photo or video, waiting for the likes and comments to come. With the ever-changing algorithm, sometimes your posts don’t even show up on your audience’s feed. While there is not much you can do about this (besides continuing Read more…
With TikTok’s continuing rise in popularity, it is hard to ignore the app. With 1 billion users, TikTok has grown to include quite a variety of audiences and topics. Although this makes it tempting to jump on the TikTok bandwagon, there are some questions you should ask yourself before creating Read more…
Word of mouth marketing can be one of the most powerful ways to promote your business. Getting customers to share their positive experiences, or teaming up with influencers can help you reach a wider audience and build trust. There is a special type of influencers that often get overlooked- Key Read more…
Instagram can be a great tool to increase brand awareness and promote your products. Having an understanding of how to use Instagram is essential for success on the app, and much of that comes back to your Instagram engagement rate. Learning about, and tracking, your engagement rate helps you make Read more…