Creating A Call-To-Action

Getting customers to do what you’d like them to do can be difficult, especially for those just starting out in marketing. They abandon shopping carts, ignore well written blog posts, and choose not to sign up for informative newsletters.

Emotional Marketing

Every day, we feel dozens of emotions. Some good, some bad, all specific to our attitude, circumstances, and social situations. A study done in 2014 says that we are only capable of four basic emotions: happy, sad, afraid, and angry. However, mixing these emotions together creates a “wheel of emotion”, Read more…

A Beginner’s Guide to ROI

Companies often spend a lot of time, money, and effort into creating a content marketing plan that they think their target audience will love. However, without a positive return on investment (or ROI) there is no point in having social media accounts or running campaigns. While trying to measure social Read more…