Customers are at the heart of every business, no matter how large and established or small and new. And while you do your best to provide the best possible product or service for them, once in awhile things go wrong or a miscommunication happens. Some customers will be understanding while Read more…
If you work in ecommerce or marketing, chances are you have heard how important user generated content (or UGC) is becoming. Although it has always been important to receive feedback from your customers, with visually rich social media platforms continuing to skyrocket in popularity, user generated content is on the Read more…
If you are familiar with sales and marketing, chances are you have heard of the buyer’s journey. The buyer’s journey is the process that a potential buyer goes through when making the decision to purchase (or not purchase) a product. The buyer’s journey consists of three stages: Awareness, Consideration, and Read more…
Companies often spend a lot of time, money, and effort into creating a content marketing plan that they think their target audience will love. However, without a positive return on investment (or ROI) there is no point in having social media accounts or running campaigns. While trying to measure social Read more…
For many business owners and marketers, it can seem like there is a large divide between search engine optimization (SEO) and social media. However, that could not be father from the truth. While SEO and social media are not the same thing, using them to work together creates value and Read more…