Six Stages of Lifecycle Marketing

When drawing in new customers and keeping current customers, it is important to be aware of every step of their decision-making process. There are six stages to consider when gaining customers, and encouraging existing customers to return to you when it is time for them to make another purchase. Lifecycle Read more…

How To Reduce Purchasing Anxiety

With so many online options, customers can get overwhelmed and anxious when searching for a product. Especially when exploring a new, unfamiliar company, it is easy to get stressed and second guess a purchasing decision. There are several ways you can help ease a customer’s purchasing anxiety and encourage them Read more…