When selling products to customers, it can be hard to stand out against your competitors. With so many products on the market, why should they choose yours? Having a value proposition lets customers know why they should choose you, and how you can help provide them with what they Read more…
One of the many reasons that customers choose to purchase items online so often is for the ease and convenience of it. With the steady incline of eCommerce companies, it is easier than ever for customers to purchase things that they need or want via the internet. From groceries Read more…
Usability, as we learned last week, allows your customers easy access to your website, and accomplishing specific goals quickly. This is crucial for the success of your website and for your customer’s satisfaction. Usability testing is the best way to see what areas of your website are strong, and Read more…
If your company has been around for awhile, chances are you have an established brand. Some companies choose to grow and change their brand gradually, while others prefer to remain true to their original image. Once in awhile, these older brands need a bit of an overhaul to help them Read more…
Cart abandonment is a big and frustrating problem for most eCommerce stores. A study by Barilliance found that a whopping 78.65% of online shoppers never check out, leaving items sitting in their carts. One of the best ways to recover abandoned shopping carts is to send out emails to Read more…