People love to document what they are doing on social media. Snapchat changed the game when they introduced stories a few years ago, and Instagram and Facebook were not far behind. While users will post and watch stories on all of these platforms, Instagram has claimed its spot as Read more…
Creating a logo, overall brand image, Instagram grid, and most other aspects of your marketing and branding efforts are largely dictated by color. Consider some of the most eye-catching and memorable logos: McDonald’s, Coca-Cola, Starbucks, Target, etc. All of these brands are not only known for their great designs Read more…
With an average of 1 billion people on Instagram each month, using the popular platform should be a no-brainer for eCommerce companies. Instagram is a great place to show off creativity, brand personality, and connect on a more personal level with customers. It is also an ideal platform for Read more…
After a while, the same marketing tactics can start to feel boring and expected, for both you and your customers. Even if you are routinely posting great content, customers might get bored of seeing similar posts every week. One way to excite customers and reignite your creativity is to Read more…
There are many different strategies for marketing any kind of product or service. Using various channels, approaches, and targets are important but can get a bit overwhelming. While it is worthwhile to keep up with current marketing trends to ensure that you are staying competitive, it is also important Read more…