When writing about a topic in your field, how often do you think to connect it to something you’ve covered before? Many marketers get caught up in the excitement of sharing new ideas and do not think to link previous relevant content. These links, known as anchor text, are often Read more…
Building your online presence across multiple platforms is valuable for brands, but taking the time to create unique content for each platform can feel like a full time job. While there are instances where you should create platform specific content, cross posting can help you save time while still regularly Read more…
When trying to boost SEO, promote an ad, or complete any kind of marketing task, you probably use keywords to help reach a wider audience. Sometimes it seems like your keywords are not helping you as much as you’d like, or you are not reaching your desired audience. Keyword Read more…
With over two billion monthly users, YouTube is one of the most popular social media platforms. With a quick search, you can find videos covering just about any topic that interests you. If you’ve spent some time on YouTube, you have probably noticed the ads that play before your video Read more…
Pumpkin spice everything, a chill in the air, and the changing leaves are indicating a new season, For marketers, this is a great opportunity to change up create a new marketing strategy, or refresh your current one. Taking a little bit of time to sit down and map out Read more…