Have you ever gone looking for information, found a promising article or blog post, and had to scroll through pages of unrelated information to get to what you were looking for? Many people get tired of sifting through information, and will simply exit the page. A study done in 2019 Read more…
It’s no secret that social media influencers can help boost your brand, or convince you to purchase a product. These creators spend a lot of time and effort making content for their own personal brand, as well as brands that they work with. As these influencers grow their audience, their Read more…
In any social situation, there are etiquette rules that you learn and practice. How to act at home around your loved ones will vary from how you interact with your colleges, or at a formal event. Although social media does not provide face-to-face interactions, there are certain social media etiquette Read more…
When looking at your social media engagement, it can be confusing keeping up with the different terms, what you should be looking at, and what matters the most. Two of the terms you will often hear (and need to keep track of) are reach and impressions. While these are similar, Read more…
Part of running social media accounts for your business is communicating with customers, and part of communicating with customers is keeping up with direct messages (also known as DMs). Many customers choose to reach out on social media, rather than calling or emailing your customer service team. Although responding to Read more…