When talking about Search Engine Optimization, or SEO, what comes to mind is how high you rank in Google searches. However, there is a new type of SEO that is on the rise- social SEO. As the largest social media platform, Facebook is the perfect place to start working on Read more…
Part of running social media accounts for your business is communicating with customers, and part of communicating with customers is keeping up with direct messages (also known as DMs). Many customers choose to reach out on social media, rather than calling or emailing your customer service team. Although responding to Read more…
When creating or updating your social media profiles, it can be tempting to skip out on writing a bio in lieu of a link to your website, or simply not adding anything at all. Your bio is one of the first impressions your audience will have of you, and Read more…
When creating content for your social media platforms, videos are a sure way to grab your audience’s attention. Putting together videos that are the perfect length is tricky, and varies by platform. While some content, such as photos, can be shared across platforms, it is best to optimize your videos Read more…
With so many different platforms and types of media, it can be easy to overlook ways to reach your audience. Facebook video ads are a fun and creative way to advertise or educate your followers, and can be fairly simple to create. If you’ve been considering making a video ad Read more…