In any social situation, there are etiquette rules that you learn and practice. How to act at home around your loved ones will vary from how you interact with your colleges, or at a formal event. Although social media does not provide face-to-face interactions, there are certain social media etiquette Read more…
When looking at your social media engagement, it can be confusing keeping up with the different terms, what you should be looking at, and what matters the most. Two of the terms you will often hear (and need to keep track of) are reach and impressions. While these are similar, Read more…
When talking about Search Engine Optimization, or SEO, what comes to mind is how high you rank in Google searches. However, there is a new type of SEO that is on the rise- social SEO. As the largest social media platform, Facebook is the perfect place to start working on Read more…
Part of running social media accounts for your business is communicating with customers, and part of communicating with customers is keeping up with direct messages (also known as DMs). Many customers choose to reach out on social media, rather than calling or emailing your customer service team. Although responding to Read more…
When creating or updating your social media profiles, it can be tempting to skip out on writing a bio in lieu of a link to your website, or simply not adding anything at all. Your bio is one of the first impressions your audience will have of you, and Read more…