With the busy holiday season almost upon us, customers are gearing up to start their holiday shopping. Black Friday, Small Business Saturday, and Cyber Monday always see a huge rise in sales. Companies need to be prepared to stand out and offer sales. If you are still working on your Read more…
When drawing in new customers and keeping current customers, it is important to be aware of every step of their decision-making process. There are six stages to consider when gaining customers, and encouraging existing customers to return to you when it is time for them to make another purchase. Lifecycle Read more…
Running a successful eCommerce business takes a lot of time, effort, and dedication. There are products to promote, social platforms to run, and statistics to track. With so many things to keep up with, it is easy to overlook small mistakes that might be hindering you from reaching your full Read more…
Knowing what is motivating customers to make a purchase can be tricky. People are looking to buy products for their own personal reasons, but there are eight common categories that drive shoppers to make a purchase. By understanding the basic types of buyer motivation, you will be aware of what Read more…
When creating a content plan for social media, it is easy to overlook LinkedIn. Since LinkedIn specializes in networking and professional development, rather than entertainment, many businesses overlook the potential audience they could gain. LinkedIn boasts over 930 million members across 200 countries and is a great resource for building Read more…