Companies often spend a lot of time, money, and effort into creating a content marketing plan that they think their target audience will love. However, without a positive return on investment (or ROI) there is no point in having social media accounts or running campaigns. While trying to measure social Read more…
Usability testing is an easy step to overlook while developing or redesigning your website. After putting hard work into creating something you are certain your customers and potential customers will love, getting someone else to evaluate it can slip your mind. However, it is easy to let little mistakes slip Read more…
You hear it all of the time- people referring to a soft drink as a Coke, a tissue as a Kleenex, or a bandage as a Band-Aid. Brands like these have become so popular and well-known that they have replaced generic terms in today’s language. While there is no Read more…
Ecommerce companies have gotten highly competitive, with every purchase, click, and conversion making a difference to each company’s success. As most ecommerce businesses know, keeping customers is easier and cheaper than trying to gain new customers. So how do you keep customers engaged and happy with your company? With all Read more…
The United States has a good market for almost everything. However, expanding your business’s reach internationally has become easier than ever with the rise of global e-commerce. Before you try to start selling to an international customer base, ask yourself if there is a need or want for your service Read more…