When it comes to any aspect of running your business, knowing who your audience is, and what they want, is crucial for success. Keeping up with emerging trends, consumer behavior, and market conditions can make or break your business. Although the task of market research can be daunting, breaking down Read more…
Using Instagram can be tricky. You post a carefully shot and edited photo or video, waiting for the likes and comments to come. With the ever-changing algorithm, sometimes your posts don’t even show up on your audience’s feed. While there is not much you can do about this (besides continuing Read more…
Word of mouth marketing can be one of the most powerful ways to promote your business. Getting customers to share their positive experiences, or teaming up with influencers can help you reach a wider audience and build trust. There is a special type of influencers that often get overlooked- Key Read more…
Keeping in touch with customers via email is one of the most effective ways to keep in contact with them. If they choose to subscribe to get updates from you, that means that they are on their way to becoming a loyal customer. Once they give you their contact information, Read more…
Instagram can be a great tool to increase brand awareness and promote your products. Having an understanding of how to use Instagram is essential for success on the app, and much of that comes back to your Instagram engagement rate. Learning about, and tracking, your engagement rate helps you make Read more…