When building your website, shaping your social media presence, or developing your overall brand, you’re often told to keep your target audience in mind. But what if you’re just getting started or trying to grow your brand and aren’t quite sure who your target audience is? Identifying and connecting with Read more…
There is no shortage of new social media platforms trying to become the next big thing. Some of these platforms have the potential to appeal to a wide audience, while others are starting with a more niche target. While some of these might be a great place to reach your Read more…
Have you ever wanted to ensure that your Instagram content reaches the right audience without relying on the algorithm? Or make it easier for people to access your products, content, or website without asking them to click the link in your bio? That’s where Instagram ads come in. Over 1.4 Read more…
Text-based social media apps are not a new concept, but they are making a comeback in popularity. X, formerly known as Twitter, used to be the place to go for short text-based content, but recently other apps have been drawing in quite the audience. If you spend much time on Read more…
If you’ve ever recommended a restaurant, shared your favorite clothing brand, or introduced someone to a product that has positively impacted your life, you have participated in word-of-mouth marketing. Word-of-mouth marketing is a powerful tool that is often underutilized. While many customers will share their recommendations without any prompting, there Read more…