Text-based social media apps are not a new concept, but they are making a comeback in popularity. X, formerly known as Twitter, used to be the place to go for short text-based content, but recently other apps have been drawing in quite the audience. If you spend much time on Read more…
If you’ve ever recommended a restaurant, shared your favorite clothing brand, or introduced someone to a product that has positively impacted your life, you have participated in word-of-mouth marketing. Word-of-mouth marketing is a powerful tool that is often underutilized. While many customers will share their recommendations without any prompting, there Read more…
The experience that customers have while shopping on your website has a large impact on their decision to make a purchase from you or return in the future. Measuring your user experience (also called UX) can help you determine the quality that your customers are receiving and help you find Read more…
When you think of trolls, you might think of cute little creatures with colorful hair, or a mythical creature guarding a bridge. There’s a modern-day troll that’s scarier than any fictional troll: the internet troll. What Are Internet Trolls? Internet trolls use the internet to provoke a business or individual Read more…
When creating a content marketing plan for your business, one of your main goals is likely to create and distribute new content. You put in the effort to grab your audience’s attention, and analyze how they respond. One step that many marketers forget about (or maybe even don’t know about) Read more…