Social media used to be where you would go to be entertained, or see what people in your network are up to. If you had a question or wanted to find recommendations for a product, you would head to a search engine like Google. These days, the lines between the Read more…
The experience that customers have while shopping on your website has a large impact on their decision to make a purchase from you or return in the future. Measuring your user experience (also called UX) can help you determine the quality that your customers are receiving and help you find Read more…
When you think of trolls, you might think of cute little creatures with colorful hair, or a mythical creature guarding a bridge. There’s a modern-day troll that’s scarier than any fictional troll: the internet troll. What Are Internet Trolls? Internet trolls use the internet to provoke a business or individual Read more…
When it comes to any aspect of running your business, knowing who your audience is, and what they want, is crucial for success. Keeping up with emerging trends, consumer behavior, and market conditions can make or break your business. Although the task of market research can be daunting, breaking down Read more…
When creating a content marketing plan for your business, one of your main goals is likely to create and distribute new content. You put in the effort to grab your audience’s attention, and analyze how they respond. One step that many marketers forget about (or maybe even don’t know about) Read more…