When running a marketing campaign, one of the best things you can do is monitor the results you are getting. After putting in time and resources, you expect to see your campaign achieve the goals you have set. Unfortunately, that is not always the case. If a campaign is struggling, Read more…
When trying to boost SEO, promote an ad, or complete any kind of marketing task, you probably use keywords to help reach a wider audience. Sometimes it seems like your keywords are not helping you as much as you’d like, or you are not reaching your desired audience. Keyword Read more…
Part of running a successful brand is getting the conversation going about you- who you are, what you do, and why you do it. Once you start growing, your public perception will grow as well. Monitoring what people are saying about you is important for your growth and brand image. Read more…
With so many metrics and analytics to keep track of, keeping track of bounce rates is often not a high priority. Other conversions like cart abandonment or total revenue tend to take priority, your bounce rate is not something to overlook. Understanding your bounce rate can help you understand your Read more…
With over two billion monthly users, YouTube is one of the most popular social media platforms. With a quick search, you can find videos covering just about any topic that interests you. If you’ve spent some time on YouTube, you have probably noticed the ads that play before your video Read more…