One of the easiest (and biggest) mistakes a company can make is to dive into selling without figuring out exactly who they are selling to. Although it may seem like an unnecessary step, creating a buyer persona is key to helping you maximize sales and promote your company’s product Read more…
One of the best things about living in the digital age is being able to expand your ecommerce business beyond what traditional storefronts allow. Not only can you sell products beyond your local area, but national and international ecommerce is becoming increasingly common. When selling internationally, it is important Read more…
There are still plenty of consumers out there who aren’t comfortable sharing their financial information while shopping online, no matter how secure the transaction may be. One small glitch in your checkout process could turn some potential customers away from shopping with you for good. So, how can you get Read more…
In business, it is ideal to build a loyal customer base. In order to survive as a company, you need repeat business. The issue is that a lot of advertising and different marketing strategies may only attract an audience that will initially purchase, but have no loyalty to your company. Read more…
Fraud seems to be everywhere these days. With any eCommerce business, making sure your customers are protected against fraud is key. If not, it could end up costing both your business and your customers a high price. Customers will have to deal with the stealing of confidential information and you Read more…