Being able to identify your customers, and their level of happiness with your company, can be extremely helpful in running a successful business. Tracking customer happiness, and the levels it goes up or down, might sound very abstract, but it is a powerful and measurable tool. Net Promoter Scores Read more…
No matter how great your company is, you are going to get a negative review every once in a while. Negative customer reviews can be really discouraging and frustrating, but ignoring them will not solve anything. Knowing how to monitor and respond to negative reviews is important in keeping Read more…
Every brand aims to have an identity that is unique to them. Highlighting what makes you stand out from your competitors is one of the best marketing tactics you can use. Branding can seem like a vague concept, but it can make a huge impact on your sales and customer Read more…
Every business will come across challenges, but small businesses come with their own set of struggles. It can be hard for small businesses, especially new ones, to stay afloat and maintain a solid income. There are several common issues that small businesses often run into that hurt their chances Read more…
Having a sales funnel is important for a successful eCommerce business. The sales funnel helps you meet customers where they are in their buyer’s journey, and can help you retain customers and increase sales. The sales funnel model is made up of 4 main stages, which are all connected and Read more…