In order to effectively promote your products, you need to have a target customer in mind. Understanding what your customers need and desire helps you make important decision when adding new features, marketing your products, and creating your brand image. Creating buyer personas is the best way to help you Read more…
By the time a customer reaches one of your product pages, they are well on their way through the sales funnel. These are most likely customers that have very specific search criteria that your product fits. While it is fantastic to have customers put in the legwork to Read more…
One of the easiest (and biggest) mistakes a company can make is to dive into selling without figuring out exactly who they are selling to. Although it may seem like an unnecessary step, creating a buyer persona is key to helping you maximize sales and promote your company’s product Read more…