For many business owners and marketers, it can seem like there is a large divide between search engine optimization (SEO) and social media. However, that could not be father from the truth. While SEO and social media are not the same thing, using them to work together creates value and Read more…
Usability testing is an easy step to overlook while developing or redesigning your website. After putting hard work into creating something you are certain your customers and potential customers will love, getting someone else to evaluate it can slip your mind. However, it is easy to let little mistakes slip Read more…
You hear it all of the time- people referring to a soft drink as a Coke, a tissue as a Kleenex, or a bandage as a Band-Aid. Brands like these have become so popular and well-known that they have replaced generic terms in today’s language. While there is no Read more…
When establishing a new company, you need to make your name and brand well known throughout your target market. This is typically done with a branding strategy. Branding is the process of coming up with a name, image and possibly slogan unique to your products and services, which consumers will Read more…