Finding ways to drive traffic and increase engagement is an uphill battle, especially with algorithms and audience preferences constantly changing. While adding links used to be the way to share information, people have gotten hesitant to leave the site they are on. Zero-click content helps you share information, without hurting Read more…
People love to talk and express their opinions, especially when they can do it online. Chances are, people are talking about your brand, whether you are aware of it or not. Tracking your social mentions is important if you have any kind of online presence, and it is easier to Read more…
If you’ve spent any time on social media, you have probably noticed a huge increase in short-form videos. Audience’s attentions spans have gotten shorter and shorter, with the average attention span being a whopping 8.25 seconds. Creating short-form videos can help you reach your audience while keeping their attention, and Read more…
If you’ve ever recommended a restaurant, shared your favorite clothing brand, or introduced someone to a product that has positively impacted your life, you have participated in word-of-mouth marketing. Word-of-mouth marketing is a powerful tool that is often underutilized. While many customers will share their recommendations without any prompting, there Read more…
Trying to appeal to your social media audience can be a daunting task, especially with so many demographics and topics available. While you could try to cover a little bit of everything to please everyone, narrowing down the topics you discuss can help your brand in the long run. Content Read more…