Getting customers to do what you’d like them to do can be difficult, especially for those just starting out in marketing. They abandon shopping carts, ignore well written blog posts, and choose not to sign up for informative newsletters.
Every day, we feel dozens of emotions. Some good, some bad, all specific to our attitude, circumstances, and social situations. A study done in 2014 says that we are only capable of four basic emotions: happy, sad, afraid, and angry. However, mixing these emotions together creates a “wheel of emotion”, Read more…
Companies often spend a lot of time, money, and effort into creating a content marketing plan that they think their target audience will love. However, without a positive return on investment (or ROI) there is no point in having social media accounts or running campaigns. While trying to measure social Read more…
For many business owners and marketers, it can seem like there is a large divide between search engine optimization (SEO) and social media. However, that could not be father from the truth. While SEO and social media are not the same thing, using them to work together creates value and Read more…
Usability testing is an easy step to overlook while developing or redesigning your website. After putting hard work into creating something you are certain your customers and potential customers will love, getting someone else to evaluate it can slip your mind. However, it is easy to let little mistakes slip Read more…