Customers appreciate promotions and deals at any time of the year, but around the holidays they have come to expect it. Offering holiday promotions can be one of the best ways to build excitement around your brand and increase sales to help you meet your year-end goals. No matter the Read more…
Customers are at the heart of every business, no matter how large and established or small and new. And while you do your best to provide the best possible product or service for them, once in awhile things go wrong or a miscommunication happens. Some customers will be understanding while Read more…
With the holiday season right around the corner, many ecommerce stores are starting their preparations. However, many companies overlook Halloween each year in anticipation of Black Friday and the holiday rush that comes with it. While many of your competitors are likely to focus their efforts on the holiday frenzy Read more…
The holiday season can be one of the most profitable times for your company. Each year, customers seem to get ready for the holidays earlier and earlier, and this year is no exception. With customers already starting their holiday countdowns, it is important to make sure that your store is Read more…
If you are familiar with sales and marketing, chances are you have heard of the buyer’s journey. The buyer’s journey is the process that a potential buyer goes through when making the decision to purchase (or not purchase) a product. The buyer’s journey consists of three stages: Awareness, Consideration, and Read more…