Niche Marketing
Carving out a unique niche for your business is key to growing your customer base. In order to be successful, you will need to understand who your customers are and how your business can better serve them. You Read more…
IRCE 2016 Recap
Last week, BMT Micro attended the Internet Retailer Conference + Exhibition in Chicago, IL. IRCE is the largest e-commerce trade show in the industry that includes a 2 Day Conference & 2 Workshops with a variety of sessions and Read more…
How To Find & Attract The Right Audience [Part 2]
In our previous blog post [part 1], we discussed the importance of understanding who your existing customers are and how to identify your target audience. Once you have accomplished this, the next task to tackle is creating content Read more…
How To Find & Attract The Right Audience [Part 1]
One of the most basic rules of marketing is to know your audience, yet many businesses still struggle to keep existing customers, much less, gain new ones. Today, businesses are putting too much focus on growing lists, fans, Read more…
Don’t Neglect Your Meta Descriptions
Meta descriptions are one of the most overlooked aspects of an online business. What many fail to realize is the significant role they play in search engine results and attracting consumers to websites. This means an online business Read more…