If your business is unfamiliar with the term dark social, you should take some time to get acquainted. Dark social is the traffic and conversions that happen on your website when consumers conduct conversations in private messaging apps Read more…
Although it may feel entirely too early to be talking about the holiday season, anyone will tell you that it’s impossible to be too prepared for the busiest and most profitable time of the year. With the day-to-day hustle Read more…
Spring is coming! At least, that’s what Punxsutawney Phil says. The groundhog did not see his shadow this year, so an early spring is on the way. After months of cold temperatures and gray skies, consumers are ready Read more…
If you sell digital goods or services, especially to European consumers, you are most likely well aware of Value Added Tax (VAT) and the new changes that were put into effect on January 1, 2015. These changes brought new Read more…
Most online businesses are obsessed with traffic generating strategies (like SEO, content marketing, social media, etc,), but they completely ignore their site’s conversion rate. Website traffic may generate sales, but conversion rates ultimately determine a business’s overall profitability. Even Read more…