Building a brand is more than just selling quality products, or having a good marketing strategy. Running a solid business and building a reputable brand are two different accomplishments, and creating a solid brand has incredible benefits. Understanding branding, Read more…
As technology advances, there are more and more ways to integrate it into our lives. Customer behaviors will continue to change and progress, so business owners, marketers, sales associates, and everyone else on your team needs to be prepared Read more…
There are many skills involved with running a successful business, and marketing yourself well. Data and analytics are terms that are thrown around a lot, and it can seem overwhelming knowing what skills you need to perfect. Having analytical Read more…
Evaluating the market that you are in is essential for company growth. Part of this includes doing competitor research to assess how you are doing, and where you stand in relation to others in your market. Analyzing competitors can also Read more…
Chances are, when you started your business, creating a website was high on your priority list. Websites serve as an information hub for customers, and is probably the first place they’ll go if they are looking for information. Although some Read more…