Have you ever felt like a deer in headlights when someone asks you to introduce yourself and describe your work? What about when you meet someone and they ask you to tell them about your game or software? Are you prepared to answer this and to Read more…
If your business is looking to increase revenue, the key is to get to know your customers better, understand their emotional triggers and their decision making process. The six principles of persuasion can help your business address how to influence people, tend to their emotional needs and boost conversions. Read more…
If your business is looking for a more personal way to connect with your customers, exploring a new social media platform could be the answer. Periscope offers an interesting new way to build a community around your brand through live-streaming video. The app drives engagement and brand awareness Read more…
Content marketing as a digital marketing strategy has really taken off in the past few years. As we mentioned in our Top 5 Digital Marketing Trends Expected to Grow in 2015 post, the idea behind content marketing is as companies deliver consistent, ongoing valuable information to buyers they Read more…
Media is changing and companies are now left having to deal with a variety of publications from traditional print and broadcast media to social media and review sites. So what does this mean? A “one size fits all” approach for bad publicity or simply ignoring these publications will no longer Read more…