Last week we talked about what a brand voice is, and how to brand your company. There are many steps to help you ensure that you are creating the best representation of your company. Once you have some research done, it is time to get creative! The following steps Read more…
Most eCommerce companies have something that helps set them apart from their competition, and specific things that make them stand out to their customers. Building a brand helps you gain a loyal customer base, makes you stand out, and gives new followers a clear idea of who you are Read more…
Although parts of the world are cautiously starting to re-open, the impact of COVID-19 has been devastating to many small businesses. While some are managing to do alright in these challenging times, many others are worried they will have to close their doors for good. Small businesses are the Read more…
For small or new ecommerce companies, budgets can be tight. Even established companies often look at new ways they can save money while still promoting and selling products, bringing in new customers, and making more money than they are spending. Marketing is a crucial part of any company’s success, Read more…
Marketing your company can be a tricky field to navigate. Each demographic responds very differently, making it challenging to create a brand that can cater to a wider audience. Although you might run a company that caters to a niche market, most companies welcome a wider demographic. If you Read more…