With so many metrics and analytics to keep track of, keeping track of bounce rates is often not a high priority. Other conversions like cart abandonment or total revenue tend to take priority, your bounce rate is not something to overlook. Understanding your bounce rate can help you understand your Read more…
Running multiple social media accounts can be a difficult task. Each platform is optimized for different content, targeted towards a different audience, and is popular at different times of the day. Keeping up with everything can be overwhelming, but creating a social media calendar can help you alleviate some of Read more…
The health of our planet is something that many people are passionate about. Environmental friendliness is not always the easiest or most convenient route, but more and more consumers and businesses have been pledging to make a positive impact. This Earth Day, evaluate the changes you can make to improve Read more…
When you picture your favorite brand, their logo, color scheme, or eye-catching website are probably the first things that come to mind. Every brand is tied to its visual identity, whether or not they put the effort to make it appealing. However, if you want your brand to reach its Read more…
With over two billion monthly users, YouTube is one of the most popular social media platforms. With a quick search, you can find videos covering just about any topic that interests you. If you’ve spent some time on YouTube, you have probably noticed the ads that play before your video Read more…