At their Performance Summit this May, Google announced what they are calling the “biggest update to ad creative since the introduction of AdWords more than 15 years ago.” With mobile usage rates steadily on the rise, Google has transformed standard text ads with the, now live (as of July Read more…
Over the last few years, there has been a major shift in how consumers browse, research and ultimately buy items online. With smartphones, wearables, tablets, laptops, and desktop computers, consumers have become hyper-connected, cross-device shoppers that browse and buy across all devices. According to Google, 65% of consumers start Read more…
Even in this era of social media and constant connectivity, a Frequently Asked Questions (FAQ) page is still one of the most valuable and powerful tools for online businesses. When used correctly, it can offer tremendous value to consumers by creatively answering their questions. It is the perfect place Read more…
The Internet has forever changed the way consumers shop. Throughout the past decade, the evolution of technology and the Internet has allowed online businesses to capitalize on consumer needs, enhance customer experience and even increase brand awareness. As a result, online shopping has grown to rival traditional shopping Read more…
Traditionally, the consumer decision journey has always been depicted as a funnel. The funnel served as the primary model for how a prospective customer moves from initial brand awareness to purchase. But, the funnel concept was created long before social media, blogging, or digital content marketing ever existed, so Read more…