5 Ways To Improve Your Organic Reach

Reaching your audience is a challenge that any business faces. Reaching them organically can be an even bigger challenge. With so many platforms pushing ads and boosted posts, it can seem like your organic content is getting lost in the mix. While organic reach isn’t as easy as paying platforms to push your content, it is important if you want to build a relationship with your audience and stick to your budget.

What Is Organic Reach?

Organic reach is the number of people who see your content through unpaid distribution. When social media first started, this was easy to do- you’d post something, and it would show up on the feeds of your followers. When these platforms started to rise in popularity and more users started posting more content every day, organic reach became more difficult but not impossible.

Ways To Increase Organic Reach:

1. Picking the right time to post is a game-changer. If you post while your audience is offline, then you are not going to get early engagement, signaling to the algorithm that your post isn’t interesting enough to push out to a larger audience. The best time to post varies by audience, but you can look up guides like this one to help you get started.

2. Find your balance between posting too frequently and not frequently enough. If you are posting several times a day, your audience might get tired of seeing your content so often and scroll past without interacting. If you do not post often enough, you could lose followers or risk the algorithm not showing your content due to lack of activity. Figuring out how often to post does consist of some trial and error, so consider starting with one or two posts a week per platform and gradually moving up until you find your ideal number.

3. Provide value for your audience rather than posting simply for the sake of promoting. “Value” doesn’t have to mean educational, although it can. Posting something entertaining, silly, or motivating are all ways to grab their attention. Not every piece of your content needs to promote your business, and mixing in content that is just for your audience’s enjoyment helps you broaden your organic reach.

4. Encouraging engagement is an effective way to get more organic reach. While some users might comment on your post on their own, adding a prompt to your caption can help get conversations started. Try asking about your audience’s favorite way to use your product, tips or tricks that they have learned, or even a “just for fun” question you can relate back to the post. This won’t guarantee a huge boost in organic reach right away, but it can work well long term if your audience is responsive.

5. Understanding each platform as well as the audience on each platform will help set you up for success. For example, if you want to target a professional audience, LinkedIn would be a good place to go. If you want to reach a young adult audience, Instagram might be the best. Even if you are cross-posting content, making small changes to best reach the audience on each platform helps your organic reach go farther.

Building organic reach takes time, but it is worth the effort. Focus on user experience, great content, and when your audience is active for your best results. Organic reach helps you more than paid reach in the long run, so put in a little research and creativity to consistently put out content that your audience loves! What tips do you have to help improve organic reach? Let us know in the comments!