Six Instagram Story Ideas To Increase Engagement
Instagram feeds have become a place for perfectly shot aesthetically pleasing content, which can feel impossible to keep up with. While it is important to keep up with your Instagram posts if you want to keep growing and connecting with your audience, your Instagram Stories offer an opportunity to help you stand out and grab your audience’s attention. Instagram Stories offer the opportunity to post less refined content and test out what content your audience responds well to, as they are only available for 24 hours before disappearing. If you are interested in posting more Instagram Stories but aren’t sure where to get started, here are some ideas.
Promote Your Products:
If you have new products in, or ones that you think your audience has been glossing over, highlighting them on your Story can be a great way to draw attention. Post a photo or video showing off your product, and include any special features it might have. Doing this not only allows you to show off your products, but can also help create excitement around them!
Share Customer Reviews:
If your customers have left kind reviews or testimonials, share them! If a customer has tagged you in a positive review on their own page or Story, you can share that to your own account. If your customers are more likely to leave you reviews on Google or other platforms, take a screenshot or create a graphic featuring what they have to say. Sharing customer reviews not only helps boost trust in your brand, but also shows customers that you care about their feedback and listen to what they have to say.
Share New Content:
It is easy for content to get lost on user’s feeds, so sharing new posts or Reels on your Story can help with their visibility. Although this may seem repetitive, it helps get your content seen and increases engagement. If you want to maintain a little mystery, try adding a sticker or caption over the post so viewers have to click on it to see the full post.
Interactive Stories:
Adding a poll or multiple choice question is a great way to increase engagement and learn about your audience. They are quick to make and quick to answer, so it’s easy and fun for everyone! You can ask questions relating to your company, post “just for fun” questions, or a mixture of both! For example, having your audience vote between certain colors or products helps give you insight into what they are looking for. You could also poll them on their favorite services you offer, or what they would like to see in the future.
Show Off Your Behind-The-Scenes:
Letting customers in on what you do behind the screen helps add an element of authenticity to your brand and can increase your audience’s appreciation for what you do. Customers are more likely to be loyal to brands that they feel a connection to. Even if you don’t think your behind-the-scenes would be all that interesting, it might engage your audience more than you think!
Add Links:
Whether you are showing off a product or promoting your services, adding a link helps your audience quickly find more information without having to search for it. Links can double as a call-to-action (shop now, learn more, etc) making them even better! Make sure that you are linking the appropriate page to avoid customers from losing interest and clicking out of your website.
Instagram Stories are a fun and easy way to connect with your audience. There is an abundance of ways that you can use them, so try out different Stories and see what works the best for you!
