Spooktacular Marketing Tricks for The Halloween Season
Halloween is right around the corner, and it is a perfect opportunity to have some fun with your customers! “Spooky Season” means cooler weather, pumpkin patches, fun costumes, and getting a head start on holiday shopping. Taking this time to come up with an engaging marketing strategy can help boost your brand and your sales. If you are looking for some simple ways to make your Halloween strategy frightfully good, here are a few ideas to get you started.
Create Themed Pages:
If you have the time and resources, implementing a Halloween theme on your website is an easy and fun way to give your customers some spooky fun. Changing your color scheme, adding Halloween graphics, or adding a themed song to your landing page is fairly simple and will delight your customers. If you do not want to change your website, consider adding a temporary Halloween section with any products you have that you think fit the season.
Offer Treats, Not Tricks:
While trick-or-treating is limited to children, you can offer your customers Halloween treats. Running flash sales is a quick and easy way to give your customers something special while creating urgency and driving sales. Flash sales don’t have to be anything huge- even free shipping or a 15% discount encourages customers to act quickly while giving them a deal they appreciate.
Making seasonal bundles is another great way to give them a treat. If you have several products that go well together, offering them a bundle at a slightly discounted price encourages them to try new products or stock up without paying full price.
If customers make a purchase with you during the month of October, consider sending them a follow-up email with a discount code. Even if the code is only good for the remainder of “spooky season”, it will be a nice Halloween surprise for them, and might even convince them to purchase something else they had their eye on! You could also send out a special discount code to those on your email list as a thank you for being a loyal customer.
Have Fun On Social Media:
Social media is the perfect place to give your audience the Halloween content they are looking for. The possibilities here are endless! Aside from the typical Halloween graphics, show off any behind-the-scenes celebrating your company does. Do you have an annual costume contest? Post pictures and let your audience vote on their favorite. Is your office decorated for Halloween? Show it off- you can even let them follow along on the decorating process! Running Halloween content is another great way to get them involved. Have them take a Halloween-themed picture with one of your products, or ask them to caption a spooky photo for a small prize.
Add Seasonal Items:
If you are able, adding limited-time, seasonal items is a fun way to celebrate Halloween. Not only does this help you drive sales by only offering the items for a brief period, but customers love showing off themed seasonal items! Even something as simple as a Halloween color drop on a popular item creates excitement and buzz, and will have your customers returning to check for future holiday-themed products. If you do not have the time or resources for a limited-time drop, something as simple as a Halloween-themed branded sticker is a fun treat for your customers!
Halloween is all about having fun, and these ideas help you treat your customers to a scary good time while boosting your profits. What is your favorite part of Halloween? Do you have anything fun planned for your audience? Let us know in the comments!
