5 Ways To Use AI In Digital Marketing

AI seems to be everywhere you look, and it isn’t going to slow down anytime soon. Some people swear by it, while others are a little wary. While AI is not a replacement for human-made content, it can be a helpful tool in your digital marketing strategy.

AI In Digital Marketing:

AI has advanced with many helpful tools. It can be used to help spark ideas, help a vision come to life, market research, or for data analysis. New AI tools are coming on the market every day, promising to help make your job quicker and easier. As “smart” and helpful as AI can be, it is still important to double-check every task that it helps you with. While you can still have a great digital marketing presence without using AI, it can help save you time when used correctly.

Ways To Use AI In Marketing:

One of the best ways to use AI to help boost your digital marketing is to help you generate content ideas. Say you need an Instagram caption for an awesome picture you took- AI can help you come up with one if you are drawing a blank. If you need ideas for topics for your next newsletter, AI can suggest some topics. Using AI to help rephrase things or get you started on a topic is a great way to use your resources while still keeping a human touch on your content.

AI can help you personalize content for niche audiences. If your target audience is a pretty specific demographic, using AI can help you pick up on patterns and behaviors that you might not have noticed. This can help you learn what type of content they are seeking, what tone you should use, and other tips to help you best reach them. Even if you have done your research, AI is able to scan the web quickly and bring up ideas that you might not have come up with.

Using AI to look over your content can be a quick way to pick up on mistakes you’ve mad, or learn where you could make some improvements. While this isn’t always 100% accurate, it can be helpful in finding little mistakes or ways to rephrase for clarity. Certain AI tools are able to not only scan written content but also give you feedback on your social media profiles and website. Having AI scan your profiles or website can help open your eyes to things that you are consistent with, as well as any gaps that you need to fill.

AI can help you re-purpose content that you have already made. Upload content to your AI tool and ask it to update your content for a different platform, to shorten your content, or to give you ideas on how you can expand it. For example, you could upload a blog post and ask AI to shorten it into several tweets, or how you can update content to participate in a current social media trend.

AI can help save you time and effort on research. Whether you need help organizing data you already have, or you want to quickly research something, using AI as your assistant can help speed up the process. Say you have a question about one of your competitors, or want a breakdown on how they are doing- AI can help you find that information in seconds. Once you have that information, you can use it to help improve your digital marketing plan moving forward.

If you choose to start incorporating AI into your digital marketing plan, remember that it does have its limits. While it can be a great tool in helping you reach your goals, it is no replacement for human-made content. Find a good balance for the best results! Have you used AI for digital marketing before? What were your favorite (and least favorite) aspects? Let us know in the comments!