Strategies For Getting Ready For Black Friday And Cyber Monday
Black Friday and Cyber Monday are quickly approaching, and if you haven’t started creating your strategy, now is the time! Black Friday and Cyber Monday are two of the biggest shopping days of the year, and in order to make sales it is crucial that you are prepared. If you need some inspiration on how to make the most of these shopping holidays, here are some tips.
Make Your Sale A Big Deal:
If you choose to run a sale, make it something that your audience takes notice of. If you frequently run sales or offer discounts, your big Black Friday sale isn’t really going to draw them in. There are many ways that you could choose to make your sale a big deal- running different flash sales each hour, offering a large discount for the first 200 customers that purchase with a smaller discount after, free shipping on all purchases, or even making it your only sale of the year. The most important factor here is to make sure it is something different and more unique than your typical sales.
Take Advantage Of User Generated Content:
The time leading up to Black Friday and Cyber Monday is the perfect time to share user generated content (UGC). Most UGCs that you are tagged in are going to have positive user experiences, making it perfect content to share! Whether you re-post to your story or to your feed, sharing UGC helps show potential customers that your current customers are happy and satisfied with their decision to purchase from you. Sharing this content leading up to Black Friday and Cyber Monday can help create a buzz around your company, and pique their interest on what deals you might have coming up.
Review Your Website:
With so many businesses running special deals, Black Friday and Cyber Monday bring in a higher amount of website traffic than usual. Take some time to make sure that everything on your website is up to date, running smoothly, and optimized for mobile. If customers have trouble navigating your website, you have outdated items listed for sale, or your website loads too slowly, you are likely to drive customers over to a competitor who makes it easier for them to shop.
Create A Gift Guide:
Creating a gift guide makes shopping a breeze for your audience. Black Friday and Cyber Monday are when many start purchasing holiday gifts for loved ones. Creating gifts by different categories can help give your audience inspiration, and simply shopping for them. The guides can be anything that you think would be helpful for your audience- gifts for moms, dads, siblings, friends, and children, or gifts by price point to help guide them to what they are looking for.
Offer Specialty Bundles:
Offering special holiday bundles at a discounted price is a great way to encourage customers to try a new product while giving them a good deal. If you have any products that work well together, selling them as a bundle makes the set more appealing than the individual items. Bundles also make great gifts and help take the guesswork out of deciding what would go well together.
Creating a Black Friday and Cyber Monday plan looks different for everyone, so do whatever you think is best for your customers. These shopping holidays are meant to bring joy, so have some fun and offer up deals that your audience can’t resist! Are you planning on running any sales this year? What deals do you look forward to the most?
